Johan Bengtsson

Johan Bengtsson

Johan has a background in SEO and content strategy, with experience optimizing and managing revenue-generating websites for both multinational companies and smaller businesses. He combines a technical understanding of website issues with linguistic expertise in keywords, entities and semantics in order to improve search visibility, rankings and revenue. His academic background includes a master's degree in economic growth and innovation, as well as studies in statistics and the philosophy of language. Johan is fluent in Swedish, English and Spanish.

Google September 2026 Spam Update Is Completed

Google September 2026 spam update illustration showing a magnifying glass and shield separating red spam pages from green search results.

The Google September 2026 spam update finished on October 8 after nearly 14 days. Site owners now have a defined window for assessing search performance. Highlights: The rollout applied globally and to all languages. Tracking problems complicated early ranking reports.…

Create A Website Color Palette With Style

Graphic showing how to create a website color palette, with a dark website mockup and navy, blue, cyan, lavender, and cream swatches.

To create a website color palette, start with your brand’s personality, gather visual inspiration, and choose colors that make your content easy to use. This guide takes you from your first moodboard to a consistent design. Highlights: Turn brand inspiration…

Google’s August 2026 Spam Update Shook Up Search Rankings

Dark blue graphic for Google's August 2026 Spam Update showing search results, with several lower results crossed out and dissolving into particles.

Google’s August 2026 Spam Update triggered unusually severe ranking volatility across organic search. Although the August 18-21 rollout ended, disruption continued as tracking tools and SEO professionals reported major gains and losses. Highlights: Ranking volatility continued after the rollout. All…

Google May 2026 Core Update Released

Google May 2026 core update has been released.

The Google May 2026 Core Update has been released, which is the second broad core update of the year. Rolling out since May 21, it may take up to two weeks to complete and could affect rankings, traffic, and visibility…